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Morris the Cat

Morris, the spoiled and pampered spokescat for 9Lives brand cat food, is a commercial legend. Morris was originally played by a cat named Lucky, who deserved his name because he was adopted from the Hinsdale, Illinois Humane Society in 1968 by Bob Martwick, a professional animal trainer, shortly before the cat was scheduled to be put down. Lucky reigned from 1969 until his death in 1975, when he was replaced by Harry the Cat. All cats that play Morris must be rescues, whether they come from an animal shelter or a cat rescue.

In 2006, Morris was shown adopting a kitten from a Los Angeles shelter. This kitten, L'il Mo, was to be the first in his campaign, Morris's Million Cat Rescue.

Morris has been the subject of a book, MORRIS: THE INTIMATE BIOGRAPHY by Mary Daniels (1974) and he has also written three books: THE MORRIS APPROACH, THE MORRIS METHOD, and THE MORRIS PRESCRIPTION. In addition to advertising 9Lives cat food, Morris appears as a spokescat to promote responsible pet adoption, ownership, and animal health. Morris also appeared in the 1973 movie"Shamus," which also starred Burt Reynolds and Dyan Cannon. Morris is voiced by John Irwin, or "He-Men and the Masters of the Universe."

In recent history, a cat was noticed at a Los Angeles shelter. The cat was later adopted and named Sir Gregory. When it was decided that Sir Gregory was the best cat to play Morris, the woman who adopted him was approached. She was willing for her new cat to play Morris, until she realized that meant she would have to give him up! She declined and another cat was eventually found.