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The Taco Bell Chihuahua

Taco Bell's successful ad campaign launched in September of 1997. Played by Gidget, a Chihuahua born two years earlier, the spokesdog is voiced by Carlos Alazraqui. Mr. Alazraqui's voice can also be heard in television shows such as "The Fairly Odd Parents," "Rocko's Modern Life," "SpongeBob SquarePants," "Futurama," and "Reno 911!"

Speaking with the aid of CGI, the dog's slogan "Yo queiro Taco Bell" has become part of our lexicon, as has "Drop the chalupa!" Toy figures of the tiny dog were produced and in 2002, Gidget made a cameo appearance in a Geico commercial featuring their spokesgecko!

Some Hispanics decried Gidget's campaign, calling it stereotypical. Taco Bell denied this, but stopped running the ads in 2000 for another campaign.